‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

T scourge of highly processed food items is an international crisis. Even though their use is notably greater in the west, forming the majority of the typical food intake in places such as the United Kingdom and United States, for example, UPFs are displacing natural ingredients in diets on all corners of the globe.

Recently, a comprehensive global study on the health threats of UPFs was issued. It cautioned that such foods are exposing millions of people to persistent health issues, and demanded immediate measures. Previously in the year, a major children's agency revealed that an increased count of kids around the world were overweight than underweight for the first time, as processed edibles dominates diets, with the sharpest climbs in low- and middle-income countries.

Carlos Monteiro, professor of public health nutrition at the a prominent Brazilian university, and one of the analysis's writers, says that companies focused on earnings, not individual choices, are driving the change in habits.

For parents, it can appear that the complete dietary environment is working against them. “At times it feels like we have zero control over what we are placing onto our child's dish,” says one mother from India. We spoke to her and four other parents from around the world on the expanding hurdles and annoyances of supplying a nutritious food regimen in the era of ultra-processing.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Nurturing a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I cook at home as much as I can, but the second my daughter goes out, she is encircled by colorfully presented snacks and sugary drinks. She continually yearns for cookies, chocolates and packaged fruit juices – products aggressively advertised to children. Just one pizza commercial on TV is sufficient for her to ask, “Are we getting pizza today?”

Even the school environment reinforces unhealthy habits. Her canteen serves sweetened fruit juice every Tuesday, which she looks forward to. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a french fry stand right outside her school gate.

Some days it feels like the whole nutritional ecosystem is opposing parents who are simply trying to raise healthy children.

As someone associated with the Nepal Non-Communicable Disease Alliance and heading a project called Advocating for Better School Diets, I grasp this issue profoundly. Yet even with my expertise, keeping my school-age girl healthy is incredibly difficult.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to limit ultra-processed foods. It is not only about the selections of the young; it is about a food system that makes standard and fosters unhealthy eating.

And the data shows clearly what households such as my own are facing. A demographic health study found that a significant majority of children between six and 23 months ate poor dietary items, and 43% were already drinking sugary drinks.

These statistics are reflected in what I see every day. A study conducted in the area where I live reported that 18.6% of schoolchildren were overweight and more than seven percent were suffering from obesity, figures directly linked with the increase in unhealthy snacking and more sedentary lifestyles. Additional analysis showed that many youngsters of the country eat sugary treats or salty packaged items almost daily, and this habitual eating is tied to high levels of oral health problems.

Nepal urgently needs stronger policies, better nutritional atmospheres in schools and more stringent promotion limits. In the meantime, families will continue fighting a daily battle against processed items – an individual snack bag at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My position is a bit particular as I was forced to relocate from an island in our chain of islands that was destroyed by a severe cyclone last year. But it is also part of the harsh truth that is affecting parents in a region that is feeling the most severe impacts of climate change.

“Conditions definitely worsens if a cyclone or mountain explosion eliminates most of your plant life.”

Before the occurrence of the storm, as a dietary educator, I was very worried about the increasing proliferation of quick-service eateries. Today, even community markets are participating in the change of a country once defined by a diet of fresh regional fruits and vegetables, to one where greasy, salty, sugary fast food, full of artificial ingredients, is the preference.

But the situation definitely worsens if a hurricane or geological event wipes out most of your produce. Nutritious whole foods becomes rare and very expensive, so it is exceptionally hard to get your kids to eat right.

Despite having a steady job I am shocked by food prices now and have often turned to selecting from items such as peas and beans and animal products when feeding my four children. Offering reduced portions or diminished quantities have also become part of the recovery survival methods.

Also it is very easy when you are managing a demanding job with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Unfortunately, most school tuck shops only offer highly packaged treats and carbonated beverages. The result of these challenges, I fear, is an rise in the already alarming levels of lifestyle diseases such as blood sugar disorders and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The logo of a major fried chicken chain stands prominently at the entrance of a shopping center in a Kampala neighbourhood, challenging you to pass by without stopping at the takeaway window.

Many of the kids and caregivers visiting the mall have never traveled past the borders of the country. They certainly don’t know about the historical economic crisis that motivated the founder to start one of the first global eatery brands. All they know is that the famous acronym represent all things sophisticated.

In every mall and every market, there is quick-service cuisine for any income level. As one of the pricier selections, the fried chicken chain is considered a special occasion. It is the place Kampala’s families go to observe birthdays and baptisms. It is the children’s reward when they get a positive academic results. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people bring fried chicken for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from fried breakfasts to burgers.

It is the end of the week, and I am only {half-listening|

Marcus Carlson
Marcus Carlson

A passionate digital artist and writer who shares creative techniques and inspiration to help others unlock their potential.